![]() ![]() If you’re familiar with the Brooklyn-based electric toothbrush company Quip, it’s very possibly because of its partnership with Target. Choose from Same Day Delivery, Drive Up or Order Pickup. The retail giant has marketing partnerships with a number of direct-to-consumer companies that sell their products in-store, but Quip’s is a bit different. Read reviews and buy quip Sonic Soft-Bristles Electric Toothbrush Head Refill - White/Gray at Target. Remove motor and battery: Pull the motor out by lifting it by the wings or using the thumbnail notch. ![]() Place your thumb on the dots, then gently pull the head off in a slight arc motion (don’t snap it directly backward). Quip’s smart brush might make a nice option for parents who want to help. All Target stores as well as sell Quip’s starter kits, but consumers sign up for a subscription to receive refill brushes from Quip’s own website, drawing customers to the site while scaling the company.Įssentially, Target is acting as a marketing channel: sourcing subscriptions for Quip and giving the brand access to far more people than it would reach through specifically targeted ads on social channels. Remove old brush head: Grip the head and handle in opposite hands, bristles facing away from you. Including manual and electric models, Oral-B makes around 75 different toothbrushes. In addition, Target’s name lends credibility to a young brand in a noisy, saturated market. Target also comes out ahead by partnering with Quip. Incumbent brands can be seen as outdated - a perception Target counteracts by partnering with a younger, lesser-known brand that provides a fresh type of product. On a refill plan, quip automatically delivers a fresh Brush Head Refill every 3 months from 5 with a lifetime warranty. It’s not just Quip: The big box store sells products from 12 different startups in an effort to keep up its youthful brand image. ![]() Quip pays Target for every subscription it sources, ensuring that Target still participates in the upside from its lead generation activities. Target’s willingness to try something new is laudable, and by all accounts, the partnership has been a great success for both parties. ![]()
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